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Lederle Sales Force Campaign
Super Bowl Mailing:
Continuing the campaign's "time" theme, this pizza-size box was full of goodies to enjoy during the Super Bowl:
• microwave popcorn (branded with the Lederle logo)
• a list of sales force meetings laid out as a play sheet
• a buck slip that reads like a pep rally
The buck slip reads "Huddle Up, Dig In and 20.000000000 Up for the Super Bowl." Copy exhorts the sales person to enjoy the break as they prepare for their own competitive sales game.
Other pieces followed, including an audio tape of Bonnie Raitt's Grammy Award winning, "Nick of Time" and "The Lederle Flyer," which gave travel details and was folded up like a paper airplane.
The sales force did extremely well that year. Supposedly that Lederle division was tendered an offer by Wyeth shortly thereafter.
