Lederle Sales Force Campaign
Winter Holiday Mailing
The box cover slides open to reveal a travel alarm clock nested inside box.
Copy:
"You told us you had too much to do and too little time to do it. And we heard you.
We can't add more hours to the day. But we can add more people. And that's what we're doing: adding 300 more people. Plus, we're making some other changes that will enable you to use your valuable time more effectively.
Consider this timepiece a token of our appreciation for time well spent.
As you know, the competition never sleeps. So rest up during the holidays, because we want you wide awake next year.
Look for your next mailing just after the New Year. "
