Poets of Commerce

”The creative people in advertising could be characterized as the poets of commerce.”
– Stephen A. Grayser

How can we improve the process of communications so that we can create the types of messages that our audience tune into rather than turn off? How do we make headlines and content that break through the clutter and get the attention of a distracted audience?

Utilize vs. Use

Why you shouldn't use utilize in your resume. UtilizeĀ is increasingly over-used as a word forĀ use. Maybe it started out this way because utilize is a very specific word, sharing the same root as utility, whereas use has many meanings. Almost every time I see, or...

read more

Great Way to Creatively Collaborate

Whiteboards in CyberSpace There are so many great ways to develop ideas and collaborate online, it makes you wonder why so many companies, many of them professional communicators and marketers, continue to limit themselves to relatively clumsy communication tools like...

read more

The Five Dimensions of Creativity

Who better than a couple of German marketers to come up with a methodology for defining and quantifying creativity in advertising. In a 2013 article for The Harvard Business Review, Werner Reinartz and Peter Saffert showed a trained consumer panel over 400 consumer...

read more

Medical Terminology

14 Wonderfully Waggish Medical Words As a copywriter, I love words. Alas, I am too often tasked with simplifying medical terminology rather than celebrating it's complexity. Today, my Dictionary app sent me the word of the day, scorbutic, an adjective for scurvy....

read more

Faster Fact Checking

Keeping track of sources is essential for writers, particularly when the subject is within a highly regulated industry such as pharmaceuticals. Pharmaceutical copywriters not only have to understand complex information, but they also have the added challenge of...

read more

Sainsbury’s Christmas 2014 Ad

Despite the dehumanizing quality of  a war so brutal it was said to end all wars, on Christmas Eve 1914 a truce was called between the Germans and English. For just one night. Peace. If these warriors could find peace for just one night with their enemies, why...

read more

Older Posts

ABOUT ME

ABOUT ME

I’m fascinated by the process of collaborative communication and strategic creativity in marketing communications.

Optimization WordPress Plugins & Solutions by W3 EDGE