AMBIDEXTROUS MARKETING COMMUNICATIONS
Take a whole-brained approach to expressing your brand.
Get Two Brains for the Price of One.
Ambidextrous Marketing Communications combines “right-brain thinking” (the creative mind) with “left-brain thinking” (the strategic, logical mind). As an ambidextrous person, and a very senior copywriter, I apply my ambidexterity to generating and expressing marketing ideas.
Whether you’re working on defining your core brand messaging or translating your message across digital media, working with an analytical creative, like me, is an efficient and enjoyable process.
WORKING WITH YOUR BRAIN
A seasoned communications consultant who understands how you and your stake holders think and communicate makes a huge difference. Say you have a lot of ideas for your project, but need focus, I can guide your strategy. If you already have a rationale and clear direction, I translate your information into targeted concepts and copy.
STRATEGIC THINKING + CREATIVE INSIGHT
Think of this approach as “Creative Strategy” or “Strategic Creativity.” Collaborating with me will give you fresh ways to say what you mean and mean what you say. You’ll find that the ideas come quickly, irrelevant ideas die quietly, and right concept goes on to make money for you.
EXPERIENCE, NOT EXPERIMENTS
After working for 20 years as a copywriter, PR account executive, and communications director, I began consulting on the marketing communications process. I can handle copy direction, art direction, and creative direction in a multitude of media.
I ACTUALLY USE BOTH OF MY HANDS
Fun fact: I write with my left hand, but use my right hand for pitching, catching, and almost everything else. Other people who were “cross-dominant” include Nikola Tesla, Albert Einstein, Benjamin Franklin, Michelangelo, Beethoven, da Vinci, Gandhi and Jimi Hendrix. Leonardo da Vinci wrote his notes backwards. Scientifically speaking, brain functions are not the exclusive domain of one or the other hemisphere, but some interesting people were either fully ambidextrous or mix-handed.
What can I do for you?
- Personas/Customer Profiles
- Communications Planning
- Value Proposition
- Competitive Analysis (SWOT Analysis)
- Concept/Message Testing
- Copywriting and Content Writing
- Themes, Concepts, Headlines, Taglines, Naming
- Website Content Outlining, Framing* & Prototyping*
- Interactive/Social Media/Blog Stories
- Keyword Research, Metatags, SEO
- Research, Referencing, Annotation
- Art Direction
*I built this site on the WordPress platform, as well as several previous sites on various platforms. I can help you with the planning, outline and concept of your website content. I can show you animated prototype of your site. However, I rely on the expertise of more proficient designers and developers as needed to handle some technical and design aspects.