Poets of Commerce

”The creative people in advertising could be characterized as the poets of commerce.”
– Stephen A. Grayser

How can we improve the process of communications so that we can create the types of messages that our audience tune into rather than turn off? How do we make headlines and content that break through the clutter and get the attention of a distracted audience?

Open Offices Don’t Work for Workers

Early in my freelance career I was working on a way to visualize and describe the Medicare donut hole in a “new and exciting way.” Next to me were some junior creatives discussing the latest episode of “Lost.” On my second day, I asked them if they could chat in the...

read more
Trying Out a New Builder is Not Easy.

Trying Out a New Builder is Not Easy.

I used Divi Builder to make this site. It's a very popular front-end page builder, which is bundled in Divi Themes. Divi offers beautifully designed themes. So, if you want to use what they give you without much customization, Divi themes is great. However, it you...

read more
Time for a Branding Excercise? Oh No!

Time for a Branding Excercise? Oh No!

  Why so many clients stay in the dark about their brand Punxsutawny Phil recently decided it's not going to be spring for a while. He woke up, took a peak at the world, and ran back home. At least that explains the 6 more weeks of winter thing, which seems...

read more
When death comes to your office door

When death comes to your office door

  How do you handle a personal tragedy in a professional setting?  Death is an uncomfortable subject and most of us are unprepared to discuss it. Indeed, death is a subject most people barely speak about even in our personal lives. Pretty much it's the domain of...

read more
Infographics – A visual ‘tweet’

Infographics – A visual ‘tweet’

When I first started seeing infographics I thought "brilliant"!  However, I didn't get around to actually doing them until recently, working on the introductions for my client's huge inventory of infographics. I won't say that a lot of the info on the...

read more

Older Posts

ABOUT ME

ABOUT ME

I’m fascinated by the process of collaborative communication and strategic creativity in marketing communications.