Poets of Commerce

”The creative people in advertising could be characterized as the poets of commerce.”
– Stephen A. Grayser

How can we improve the process of communications so that we can create the types of messages that our audience tune into rather than turn off? How do we make headlines and content that break through the clutter and get the attention of a distracted audience?

Developing Communication as a Super Power

Marvel's Doctor Strange illustrates a problem we all share: Failure to Communicate. A power struggle fuels a conflict. But a lack of communication fuels the story, as it does all sagas. Quite often a missing piece of information or insight, which seem obvious to the...

Open Offices Don’t Work for Workers

Early in my freelance career I was working on a way to visualize and describe the Medicare doughnut hole in a “new and exciting way.”  In a large group area next to me some junior creatives were discussing the latest episode of Lost. On my second day, I asked them if...

Trying Out a New Builder is Not Easy.

I used Divi Builder to make this site. It's a very popular front-end page builder, which is bundled in Divi Themes. Divi offers beautifully designed themes. So, if you want to use what they give you without much customization, Divi themes is great. However, it you...

Converting and editing PDFs online and on desktop

Why pay Adobe for document conversion when you can do it for free or very inexpensively? Several options are available for turning a PDF into a jpeg or an editable format, such as Microsoft Word. I originally went searching for conversion options when I lost my...

Repetitive Server Ads Hurt Advertisers, Too.

So where are the ads I want to see? It’s not the targeted ads that bother me! There's so much talk about targeted/behavioral/interest-based ads. So why is it, when I'm playing a game on my iPad or phone, or watching a show On Demand, I'm served the same ad not just 6...

Run for your holes!

  Punxsutawny Phil recently decided it's not going to be spring for a while. He woke up, took a peak at the world, and ran back home. At least that explains the 6 more weeks of winter thing, which seems counter-intuitive to me. I mean, if its sunny outside, we...

When death comes to your office door

  How do you handle a personal tragedy in a professional setting?  Death is an uncomfortable subject and most of us are unprepared to discuss it. Indeed, death is a subject most people barely speak about even in our personal lives. Pretty much it's the domain of...

Infographics – A visual ‘tweet’

When I first started seeing infographics I thought "brilliant"!  However, I didn't get around to actually doing them until recently, working on the introductions for my client's huge inventory of infographics. I won't say that a lot of the info on the...

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ABOUT ME

ABOUT ME

I’m fascinated by the process of collaborative communication and strategic creativity in marketing communications.

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