COPYWRITING AND CONTENT CREATION

Print Concepts and Campaigns

Omnipod insulin pump ad
Omnipod insulin pump ad
Ad with unappetizing moldy cake
ChemoFX Ad
Example of Merck application for Google Glass
TMG avalanche healthcare reform ad
Health Insurance Ad
Minwax Snappy Dresser Ad
Hatfield ad
Early DataViz ad
Y2K video conferencing ad
VSpan "V2K" communications program
Copy for flyer for a video conferencing company
V-Span "Infrequent Flyer" ad

 COLLATERAL

collateral for life sciences, healthcare, insurance

Websites and Digital

Wordpress website developed for a neon sign shop in Philadelphia

Sky Neon Signs Website: https://skyneonsigns.com

Sky Neon Signs was able to grow beyond referrals to new leads, simply from this portfolio style website, In addition to SEO, informative yet fun copywriting appeals to the customer.

Large catalog website brand

Lippincott Home Page

Wolters Kluwer needed an umbrella for its various Lippincott/LWW properties, including the extensive catalog site, nursing sites, and publication sites. Shown is a screen shot of first page of the prototype I created. The final was created in an Adobe Experience Manager CMS template.

SaniProfessional Website Winter 2018

I wrote all the content for the updated Sani Professional company website, adding information about food safety for additional industries beyond food service.

Adleta Website

Adleta Flooring, a wholesale flooring distributor in Texas, had a bare bones site. I discussed positioning and goals with the client and gave them keyword research, shot list, an outline and content.

Tristate healthcare reform summit website home

The client, an agency owner and art director, hired me to help him write a website that was partly educational and partly promotional for a conference about the impact of healthcare reform on minorities. Altogether, the information-heavy site was about 12 pages.

Global DMS Website

The agency for Global DMS provided the outline and I wrote the copy for this appraisal management SaaS (Software-as-a-Service) company.

VIIAD

Worked with the branding agency owner to launch mini-site, which included writing outline, copy for manuscript, and naming services.

Banner ads

Banner Ads for Accounting Firm

Susan wrote and designed these banners in addition to writing this firm’s website and LinkedIn ads. Tagline: Laying the Foundation for Your Success.

DIRECT RESPONSE

Giant redwood tree poster

Discover Bank Self-Mailer, Side 2

Self-mailer opens to a 24″ poster, featuring the National Wild Life logo on bottom

Discover Bank Self-Mailer, Side 1

A 24″ self-mailer, copy directed toward members of the National Wildlife Federation.