Omnipod Plug and Play Campaign-Ad 1
The Omnipod is a wearable and waterproof insulin pump with an active social following.
Omnipod Plug and Play Campaign-Ad 2
The tagline “Live Life with Less Limits” underscores more freedom and activity for insulin-dependent people with Diabetes Type 1.
Omnipod Plug and Play Campaign-Ad 3
Omnipod Insulin Pump
“Plug and Play” was part of a pitch by GSW for this wearable insulin pump.
Qnexa Cake Ad
Qnexa is designed to make you feel less hungry…an idea visualized by a dry piece of cake with moldy colored frosting. as a symbol for appetite suppression.
IC-PBS Ad 2
Interstitial cystitis/bladder pain syndrome is marked by a burning sensation and a frequent need to urinate.
IC-PBS ad 1
Clinical trial recruitment poster for bus shelters and transit stations calls out to women experiencing hallmark disease symptoms of a frequent need to urinate and/or bladder pain.
CHEMOFX fall ad update-thumbnail
Several rationales were tested with Oncologists, and the idea of personalized medicine and saving patients from unnecessary treatments resonated with the doctors. They idea that ChemoFx could help them find the right treatment for individual patients was compelling.
Google Glass Future-Sighted Poster
The first poster introduces Merck employees to the Google Glass challenge
Google Glass Med Minder Poster
Poster #2 suggests a beneficial Merck application for Google Glass
Google Glass Big Idea Poster
Poster #3 for Merck encourages employees to submit ideas for the Google Glass Challenge
TMG More CMS Business
Insurors facing an avalanche of CMS changes as healthcare rolled out was good news for this government health plan business process outsourcing (BPO) company.
TMG Perfect Storm
The advent of healthcare reform created the perfect climate for TMG Health business process outsourcing for insurors navigating changes in CMS (Centers for Medicaid and Medicare Services).
TMG Weathering Healthcare Reform
This third ad plays up the expertise of TMG Health in navigating the sea change for government health plans brought about by healthcare reform .
Medquist wanted to illustrate that their speech recognition software was much more evolved than their competition.
Tavist D Gas Mask
We could never use a headline like this on prescription drugs, But allergy sufferers could relate.
Bengay Spa Ad
The visual for this OTC ad l suggests Bengay SPA works quick as lightning and the stength of a masseuse’s hands to relieve sore muscles.
Trump USA Today Ad
This ad was chosen from among 12 concepts presented to the Trump organization. We were not allowed to make any reference to The Apprentice, the hit show at the time. However, the client loved the ad and it was featured on Live! with Kelly and Regis.
An oldie but a goody, this Minwax headline needs a font refinish.
The campaign line, “What’s on your plate today” was loved by the client. Suffice it to say, the produced version was “Put Hatfield on your plate today!” due to some other company already using the line.
DataViz translation software is now embedded in the OS of your favorite Windows and Macintosh PC, so they can communicate seamlessly. However, before DataViz meant data visualization, this software allowed different operating systems to transfer and translate data — including Sun Micro Systems, now owned by Oracle.
VSpan New Year’s Promo, Side 1
This concept assures B2B video conferencing capabilities would work despite the Y2K (2000) scare.
Vspan Baby, Side 2
Prepping for Y2K and the possibility of computer clocks fritzing out as 2000 rolled in was serious worry for IT managers with large mainframe computers. The “V2K” program insures communication capabilities if a company’s communications system goes down.
VSpan Infrequent Flyer, Side 1
This flyer underscores the drudgery of business flying and plays off the airlines frequent flyer programs.
Vspan Infrequent Flyer Side 2
“V-SPAN Infrequent Flyer” introduced the idea of video conferencing to the business world, back in the mid-90’s. Change the visual to a crowded airplane with people wearing protective masks, and this ad would be relevant today.