So where are the ads I want to see?
“Words with Friends” started to feel
like “Words with Enemies.”
|Opt in or Opt out? Results gathered from my browser by the DAA’s WebChoices Tool, from the AdChoices Program|
I followed the directions that told me I should turn cookies back on my browser(s), so I could then block the commercial. It did not identify which server was serving this particular ad. So I selected all the servers. And it didn’t work. I tried using the Webblock app from the Apple App Store. I couldn’t figure out which ad server listed was responsible for serving up the P&G commercial. So that didn’t work either. Even when I selected all of the ad servers.
purportedly allows me to opt out of targeted ads using my web browser. It only works for “targeted ads” and not those on mobile. It did however generate a report for me on my browsing habits on their platform. The summary was totally incorrect as to my preferences and buying habits, except for a handful of items. For example, it had me listed as owning
a Jeep, whereas I never owned or would own a Jeep. But I did buy a Buick in September (since Buicks are no longer an old person’s car and the only cool thing about Jeeps was MASH.)
I Need a PhD in IDFA
To block mobile ads, Adsrvr.org says you need to upload a “mobile advertising identifier”, which is known as the IDFA used by Apple. Apple says you can reset the number, and choose “Limit Ad Tracking” in your privacy settings; but it doesn’t give you the actual number. The setting also only applies to the Apple platform. And “you may still receive the same number of ads, but the ads may be less relevant to you.”
So I went to the Apple store to find an app for that. But I won’t bother you, dear reader, with any further detail on this. Suffice it to say, somehow between Google, Safari and maybe God, I got them to stop. For now. And today I see that WWF now offers a paid subscription, as they had in the past. The same problem occurs on “Scrabble” too. I don’t like scary, gruesome horror movies. However, after every play I was served an ad for a “Purge” movie.
AdNauseum, An article in TechHive, provides insight into why the constant onslaught of untargeted ads continues unabated online. Media buying agencies buy a number of impressions, and the streaming service makes sure to deliver–more frequently if fewer viewers are present. And then there are exchanges, too, like the stock market, where the highest bidder gets the most impressions. Apparently ad servers could stop showing blocks of the same ad, if agencies were to specify for example when to stagger the ads. So why don’t they? Comcast Xfinity, my cable provider, lets me opt in or opt out of advertising. I’d like some more choices, though.
I wouldn’t mind filling out a short survey, as Google and some online publications and platforms offer this. I would also like to let advertisers and their agencies know that I like variety, and smart ads. But even the smartest ad (like Apple’s “Behind the Mac” ad) is like nails on a chalkboard after the N-teenth consecutive view. If programming can vary up content, why can’t you?
*Warning: “AdChoices” is also the name of an adware or spyware program that can change your personal browser preferences and cause pop-up ads to display on your desktop. Make sure you have an ad blocker or a malware program installed.