Immunoglobulin (IG) Launch Collateral
Hizentra is an immunoglobulin replacement therapy for treating primary immunodeficiency that is self-infused by the patient on a daily basis. As such, a lot of patient information and training was needed to support the daily regimen. I was responsible for the copywriting for all the pieces shown here.
The Adult Welcome kit came with a tote and a box containing a welcome letter, DVD, patient brochure, patient support program (IgIQ), a diary, and infusion instructions in various formats.
The Children’s Welcome kit, a play kit, included a plush monkey (ZeeZee), play infusion tools, instructions and a diary for keeping track of Zee Zee’s infusions.