Dell Life Science Sales Collateral
Dell Services Life Sciences sales executives need to leverage the company’s vast implementation experience in healthcare and direct it toward pharmaceutical, medical device, and CRO executives. As their internal marketing department was not available, I set up the project, developed message maps, creative briefs, and consistent naming conventions. I concentrated on writing the overview folder and commercial-phase sales sheets; copy-edited the R&D articles; found Creative Commons images, and edited all to fit their template.
Big Data Analytics concept sketch
This is a rough white board idea of how big data analytics for life sciences works, which I shared with the clients to be sure we were on the same page, conceptually.