We all need more magic during these dark days of winter. This billboard for the Quebec Magic Festival (what a great client) makes me love the medium of the billboard again. Except for potentially causing driving accidents, what could be a better addition to an urban landscape than a well-crafted billboard?
When I was first considering working as a creative in the magical world of advertising (as seen on TV), I was just about 22 years old and lucky enough to be the Administrative Assistant to the One Show. Sorting through hundreds of entries in this prestigious awards show, I still recall a billboard for an exterminating company (one would think, not such a great client). Headline: There are no termites in Spokane. Visual: the billboard had termites scaled to the type, with actual pieces of the board chewed away.
Now that is a perfect example of using the medium as the message (remember Marshall McLuhan).