Poets of Commerce
How can we improve the process of communications so that we can create the types of messages that our audience tune into rather than turn off?How do we make headlines and content that break through the clutter and get the attention of a distracted audience?
Keeping up with the news you can use.
Need to know of what's hot, but don't have time to cruise the web. Value journalism? Not just the buzz, but a thoughtfully edited compilation, organized by your business interest? Then check out SmartBrief. For example, here are the top five most-clicked...
The Lost 1984 Video: young Steve Jobs introduces the Macintosh
Steve Job's baby was totally awesome. Not to date myself (as much as I enjoy that), but my dad had one of these: a Macintosh 512 K. It may not have been the first Apple personal computer (the Lisa came before it), but it was the first PC to have WYSIWYG...
![10 Facebook Timeline Designs That Will Blow You Away [PICS]](https://i0.wp.com/susancarrollcreative.com/wp-content/uploads/2011/10/timelineFBpageinpage.jpg?resize=320%2C152&ssl=1)
10 Facebook Timeline Designs That Will Blow You Away [PICS]
10 Facebook Timeline Designs That Will Blow You Away [PICS] Facebook app called Timeline lets you "easily" rearrange your profile page. I couldn't find any information when I searched on Facebook itself. But for the FB geeks and designers out there, this looks...
Search-Engine-Friendly Design and Development Basics[1]
Sometimes it's a good idea to review the basics -- whether it's SEO or watercolor painting. I remember when I was finishing up my art school courses at School of Visual Arts, and decided to take a drawing class at my local night school. I learned as much there...
Optimize search by speaking like a person, not a corporation.
You can write for people and search engines, too. Recently I wanted to test my instincts and show the client how well I was writing copy for search-friendliness. Writers have a natural tendency to make up terms like the one I just used. But when writing online, you...
The Mad Men Account by Daniel Mendelsohn | The New York Review of Books
I just started watching the Mad Men series via the Wii and Netflix. I'd tried watching it when it first aired. But I couldn't stomach it. It was just too depressing. I had believed in the "Golden Age of Advertising." You could be creative and make lots of...
Giving Customers What They Want Before "customer-centric" marketing grabbed the ear of the executive suite copywriters were crying in the wilderness: "Give your customers what they want." In the process of writing copy, the copywriter has to make stuff up they...
Niche Marketing through RSS Feeds (RSS marketing basics)
What is RSS? Really Simple Syndication or Rich Site Summary (RSS) finds and gathers headlines and snippets of content (both text and multimedia) together with their links from across the web. RSS content management software organizes these feeds by topic, and...
Words Matter: “a super Moon” or a “Supermoon” hoax or not.
The day before the terrible Tsunami struck Japan, Yahoo! News carried a story entitled "Will March 19 'Supermoon' Trigger Natural Disasters?" picked up from Life's Little Mysteries (March 10). After a quick read it was clear that the term "Supermoon" was coined by an...
Unfair Balance in Pharmaceutical Ads
Playing Literati on Yahoo! the other day, I decided to look at the banner ad interrupting my game and noticed it was for "Pristiq". Well, I like Pristiq very much, so I actually read this ad: All it had was the "Pristiq" logo and a scrolling list of "Important Safety...
ABOUT ME
I’m fascinated by the process of collaborative communication and strategic creativity in marketing communications.