Playing Literati on Yahoo! the other day, I decided to look at the banner ad interrupting my game and noticed it was for “Pristiq”. Well, I like Pristiq very much, so I actually read this ad: All it had was the “Pristiq” logo and a scrolling list of “Important Safety Information” along with a button for “Important Safety Information” and a link to their website.

The most important safety information is so dull and long that I doubt very many people want to read it on a banner ad. I mean, this ad didn’t even show the wind-up doll. There was nothing but the brand’s logo on it. Not even the FDA-approved indication.

I propose making the important safety information more palatable to the average consumer — after all, I’m a consumer myself. Why not something like, “Pristiq, like all anti-depressants in its class, has not been ok’d by the FDA for adolescents or pregant women. Also, people with X, Y, Z problems really need to be careful about it. For more safety information click here.