January 23rd, 2007 at 4:30 pm
Doritos “Crash the Super Bowl” promotion, sponsored by Yahoo! video, is totally brilliant if you ask me: Regular junk-food eating Americans submitted 30-second spots for a chance to have their ode to Doritos air on the Super Bowl. You’ll have to wait till February 4th to see the Big Game Winner. (What do you bet that more people vote in this “election” than in the presidential primaries?).
Does it matter that they’re not really all that good. That’s viral marketing, if you ask me.
(However: I had trouble viewing some of the spots [http://promotions.yahoo.com/]). I’m less impressed however with envelope-stretching Frito-Lays’ ads for Tostitos. The mom and dad are reviewing jr’s art works, one of which is of “mommy and daddy wrestling.” Freud would have a field-day with this one. Not to get your ito’s mixed up with your id — I ask your vote on this one: Bags of Doritos washed up on the beaches of Virginia. Is it a happy accident or guerrilla marketing?
Seems pretty incestuous to me. But I regress.