Poets of Commerce
How can we improve the process of communications so that we can create the types of messages that our audience tune into rather than turn off?How do we make headlines and content that break through the clutter and get the attention of a distracted audience?
Cuckoo for Portland
Ok, so I was planning on giving you 12 days of Xmas advertising. But what I found from the Big Brands, as clever as they are with graphic design, just doesn't measure up to the magic of the previously featured pieces posted here in December. This cuckoo clock for...
Billboard Magic
We all need more magic during these dark days of winter. This billboard for the Quebec Magic Festival (what a great client) makes me love the medium of the billboard again. Except for potentially causing driving accidents, what could be a better addition to an urban...
Holiday Charming
Here's a train you won't want to disembark. This charming ad for AirBNB takes you on a train ride through a miniature world, exciting your imagination with all the options you have for sharing/trading lodgings with travelers around the world. TBWA Singapore and New...
Visualization Tools for Healthcare Advertising Creatives
Visualizing How Disease Affects Organs BioDigital Human is a useful tool for viewing anatomy, including organs affected by different conditions. You can search by disease, including finding visuals created using the tool by the community. The free version is available...
Cowboys Herding Cats
Great commercials, like pop songs, enter our collective consciousness (and sometimes our collective unconcious) and become cultural currency. Sometimes, and often, they are as annoying as a silly pop song with a catchy beat: think Mr. Whipple's "Please Don't Squeeze...
I Love Maps
40 Maps That Will Help You Make Sense of The World Countries that have Google Street View Maps Check out this amazing compilation of maps of the world, from a map that shows Internet usage around the world by time of day to places that...
The top three essential online copywriting tools this week
I may be no techno-whiz, but having started with a Mac 512K and now working under Windows 8, I have learned some software is essential and some is just not. I'm not crazy about Windows 8, and after 4 months am still not happy about having to swipe off into...
Mix and Match Top Search Terms of 2012
To be or not to Bebe? Your next year's SEO/SEM strategy is sure to be a hit if you create synergy with the top search terms of 2012, inspired by Google Zeitgeist If you are considering new brand names, about to launch a new product, or are just bored, you might want...
Simplifying the process of making pharmaceutical promotions
Literacy Leaving the Country
In a recent discussion on LinkedIn, in the marketing communications group I think it was, several people were opining on the issue of an unsettling trend toward devaluing copywriting. Pretty much like for everything else one makes, compensation is being squeezed....
ABOUT ME
I’m fascinated by the process of collaborative communication and strategic creativity in marketing communications.