Poets of Commerce
How can we improve the process of communications so that we can create the types of messages that our audience tune into rather than turn off?How do we make headlines and content that break through the clutter and get the attention of a distracted audience?
Reflecting on the Shine of the Super Bowl
If advertising is a mirror that reflects society, as Stephen Fox says in "The Mirror Makers", what do the latest Super Bowl ads say about us? Looking in this giant convex mirror, objects appear closer than they really are: the babes, the celebs, even the animals, are...
Explosion of the Nuclear Family
Last night my town made the NBC-10 local news with a story about showing third-graders "That's a Family!" "A film for kids about family diversity". It apparantly features families headed by those of mixed race and unmixed gender. About 300 families, mostly irate,...
Trump Ad
Ridin' with the DonaldThis ad appeared in USA Today, and I hear, on "Live! with Kelly and Regis" as well as bus stops and billboards throughout Atlantic City.The Trump organization loved it.Behind the scenes...It almost wasn't even presented, but in the end won out...
Doritos Superbowl Commercial Contest
January 23rd, 2007 at 4:30 pm Doritos "Crash the Super Bowl" promotion, sponsored by Yahoo! video, is totally brilliant if you ask me: Regular junk-food eating Americans submitted 30-second spots for a chance to have their ode to Doritos air on the Super Bowl. You'll...
ABOUT ME
I’m fascinated by the process of collaborative communication and strategic creativity in marketing communications.