A gazillion things competing for attention on the web. Having a great name like Sally Hogshead and smart concept and audacity helps. Sally Hogshead is aiming toward the high life as a consultant and writer of a book/site/attitude called “Radical Careering”. Haven’t read the book, yet, but she’s definitely an inspiring, energetic writer (who’s “easy on the eyes”).
Having a clear POV and engaging in a dialogue with your audience is one of those elephants on the table that many companies miss. Ms, Hogshead hasn’t. Although mine is a more linear virtual world view, I find her site refreshing, ambitious, if not perfectly navigable. (Like I should talk me with my old posts and broken links 🙂
I comment about what it really takes to be a great online writer on her Hog Blog, It’s Time to Upgrade to You 2.0.