As the New Year rolls out, one healthcare campaign really garnered a lot of interest — and that was the ALS ice bucket challenge. It was #6 among the top ten most searched terms of 2014. And ALS received $15.6 million in donations in just a few days, compared with $1.8 million in the prior year. The You Tube video garnered over 3 billion views. This underscores the power of a simple yet novel event idea, well timed: if a celebrity can get publicity by doing something painful yet quick, a charity/cause can gain a lot of attention. In fact, ALS was also one of the most highly searched terms — meaning it was the stunt, rather than the prevalence or seriousness of the illness that correlates to fund-raising.
Overall, however, heart disease and lyme disease were the most searched diseases overall: