Poets of Commerce

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Poets of Commerce

”The creative people in advertising could be characterized as the poets of commerce.”
– Stephen A. Grayser

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How can we improve the process of communications so that we can create the types of messages that our audience tune into rather than turn off? How do we make headlines and content that break through the clutter and get the attention of a distracted audience?

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I’m fascinated by the process of collaborative communication and strategic creativity in marketing communications.

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